…with one hand while you dust shelves with the other
by barry eichner
“Tumble out of bed, and stumble to the kitchen pour myself a cup of ambition, yawn and stretch and try to come to life….” Those are lyrics from Dolly Parton’s famous song, 9 to 5. Who amongst us would pray for a 9 – 5 schedule? A 40-hour workweek? YES, PLEASE!!!! Running a day spa, or a solo-skincare practice is virtually a never-ending job. Add a few children, a house, and a little sleep, and your day is pretty much all taken up.
There are only so many hours in a day and so often the squeaky wheel gets the grease. The phone always needs answered, the clients need checked in and services must be performed. Then there is the cleaning; and the ordering; and the accounting. The list of daily tasks is long, many times posting to Facebook is just forgotten. What to say? What to post? It can add more stress because – if you’re not on social media, you’re almost invisible. If you want to thrive – you need to be social media savvy!
Maybe your business is able to hire a social media consultant to give you a winning social media strategy. They will create and post to your Facebook page, Instagram page, write blog articles, and create amazing emails to send to your clients. However, that may not be an option for you. If you need to do the work yourself – DON’T STRESS! There are a few tips and tricks that solo estheticians and busy spa owners can use to have a winning social media presence!
Barry’s 10 Time Saving Social Media Tips!
5 Places To Find Good “Stuff” To Share
1. Encourage Selfie Behavior
Your clients love you! You make them look gorgeous. Your clients are taking selfies and posting to them. Share Your Clients’ Content
2. Use Your Resources
Your shelves and skincare rooms are stocked with top quality skin and body care products from companies that you love and trust! Those companies post every day about their products! Share Your Vendors’ Content
3. Look Like A Pro
If you are part of professional organizations, that’s a selling feature for you! Your clients will love to see that! Let your clients know that you’re involved in your industry. Share Professional Organization Content
4. Take Credit For All Your Reading
Every month you receive the top trade journals! We all love them and can’t wait to flip through them to get all of the latest news, trends and more! All of these trade journals post to social media! Share Trade Journal Content
5. Show Off Who You Know
The spa industry is full of experts who share their knowledge regularly. You can connect with them on their social media platforms. Share Industry Leader Content
5 Hacks To Look Like a Social Media Savvy Skincare Pro
Generally speaking, the content that will be most relevant to your skincare business will come from the people you do business with on a regular basis. Your vendors and suppliers have rich and dynamic content on their blogs. They send you informative, beautifully drafted, email campaigns. It’s become the norm for skincare businesses to have a strong presence on Facebook, Instagram and even YouTube!
Use this vendor content!
1. Share Facebook Posts
If you find good “stuff” to share on your vendor’s Facebook page – you can share that directly to your own business’s Facebook page!
2. Share Instagram Posts
There’s always a beautiful image to share on Instagram. So many vendors are filling their Instagram feed with stunning photos. You can use a 3rd party app such as Repost to help you share content from your favorite product line – right to your Instagram feed.
3. Share Blog Articles
Skincare brands love to blog! They all have a blog and they post to them regularly! These blog articles are informative and can help your clients understand the skincare products that you use and sell. Every blog post has a unique URL, simply copy the URL from your web browser and past it to your Facebook page, or LinkedIn page and create an informative post for your fans and connections.
4. Share Emails
Your vendors send you informative and beautifully drafted email campaigns that help to educate and inform about their products and even specialty skincare treatments. Many of these emails have a link embedded in them near the top that allows you to view the email as a webpage. Click on that link, and then copy the URL from your browser and paste to your Facebook page to share the email with your Facebook fans.
5. Share Videos
Many vendors are creating educational videos on YouTube. These are a “no-brainer” for an esthetician or spa to share. YouTube makes sharing videos virtually effortless.
I love working smarter – not harder or longer! If you follow these 10 time saving tips and tricks, you can have a rich and dynamic social media presence that will help to educate and inform your fans and followers. You will see your engagement increase as you share your clients’ selfies; everyone loves to see their photo go viral!
Barry Eichner Bio
Barry’s been in the beauty industry for nearly 20 years, with his most recent position being Vice President of a chain of medical spas. Barry founded Barry Eichner Digital Media & Photography in 2011. Based in Philadelphia, Barry specializes in Digital Media Strategy and content creation for product lines, distributors, spas, and salons. His passion is to help beauty-based businesses thrive by sharing his vast knowledge of sales, operational efficiencies, and digital marketing strategy. His writing has been published in local, regional and national publications and is a featured writer for Dermascope Magazine. Barry has been selected as a speaker for 2017 for the International Esthetic, Cosmetic and Spa Conferences as well as the National Aesthetic Spa Network. Barry is a graduate of the Sutliff College of Business At Bloomsburg University with a B.S. in Business Administration and a specialization in Marketing. Barry turned a passion for the art of photography into a profession and offers clients editorial style product photography. He is an avid traveler, cook, movie buff and coffee lover!