A blog is vital to a brand’s identity. I had a whole website redesign this spring, I needed a new look and feel. As a digital media strategist, beauty industry expert and writer, I wanted my new website to have an amazing blog – something truly special. Specializing in the spa industry offers a virtually endless amount of topics to cover on a blog. In planning the launch of my new website – I finally realized that I needed to use my skills in branding, writing and digital media strategy to create a blog that had a soul.
I reached out to my friend Jenni who I know is as much of a product junkie as me and asked her if she’d be into writing it with me. She loved the idea but challenged me to raise the bar, it was then that we realized, the blog needed it’s own identity and needed to live on its own. We brainstormed and brainstormed and then brainstormed some more until we came up with a name – Lipgloss + Aftershave. We felt that these two personal care products would identify the female and male influence in the blog.
So a branded logo was designed, a site was built, social media platforms were created and articles were written. This new part-time job filled our evenings and weekends with a labor of love. So now we have a space where we can discuss the products we love from the industry that we love.
Jenni and I both joke with each other that all of our friends come to us for advice about skincare. Recently, I guided 2 friends to industry professionals for skincare advice on what products to use. I helped them to understand what the brands were about, and how they worked.
Many times I have to remind myself that my friends don’t know the difference between a serum and a moisturizer. It was that very reason that we created Lipgloss + Aftershave. To help friends understand how to use the amazing products that we see every day.
The best part about this new blog is, that it is a natural extension of my work at Barry Eichner Digital Media & Photography, where I help beauty brands create their own digital expression. I am constantly traveling to trade shows where I speak, photograph and produce videos, which exposes me to some of the most amazing skincare brands. I see the newest items on the market. So I get to do what I love and then do more of what I love! #Winning
So you will see snippets of articles here on my website that will link to the full article over at Lipgloss + Aftershave – you can click through and explore the other topics that we talk about.